Once While Travelling: The Lonely Planet Story, follows Tony and Maureen Wheeler’s progression from penniless travellers to the brain children behind the world’s largest independent travel publishing company.
An honest, heart-warming account, detailing the day-to-day tribulations of working long hours to achieve a much desired dream, coupled with the occasional financial and relationship glitch along the way. Whilst largely autobiographical, the book portrays an honest take on the day-to-day life of a travel writer on the road, alongside giving the reader a sound understanding of the corporate background, including the reasons why in 2007 they sold the majority stakehold to BBC Worldwide.
What transpires throughout this book is the Wheeler’s passion for travel and their determination to succeed, whilst maintaining humility and modesty in living the kind of life that most people dream of living.
An honest, heart-warming account, detailing the day-to-day tribulations of working long hours to achieve a much desired dream, coupled with the occasional financial and relationship glitch along the way. Whilst largely autobiographical, the book portrays an honest take on the day-to-day life of a travel writer on the road, alongside giving the reader a sound understanding of the corporate background, including the reasons why in 2007 they sold the majority stakehold to BBC Worldwide.
What transpires throughout this book is the Wheeler’s passion for travel and their determination to succeed, whilst maintaining humility and modesty in living the kind of life that most people dream of living.